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7 Rules for Creating Gorgeous UI The Rules: Light comes from the sky Black and white first Double your whitespace Learn the methods of overlaying text on images (see Part 2 ) Make text pop— and un-pop (see Part 2 ) Only use good fonts (see Part 2 ) Steal like an artist (see Part 2 )

Does Your Name Suck? – Eat My Words | Eat My Words The SMILE & SCRATCH test: SMILE if your name has these 5 winning qualities: Suggestive – evokes a positive brand experience Meaningful – your customers “get it” Imagery – visually evocative to aid in memory Legs – lends itself to a theme for extended mileage Emotional – resonates with your audience SCRATCH it if it has any of these 7 deal breakers: ...

Steve Jobs: A Few Memories—Stephen Wolfram Blog About Steve Jobs’ theory on naming stuff: I asked Steve why he thought it was good, and he told me his theory for a name was to start from the generic term for something, then romanticize it . His favorite example at the time was Sony’s Trinitron. Well, it went back and forth for a while. But in the end I agreed that, yes, Mathematica was a good name. ...

10 Surprising Pricing Strategies That Can Boost Sales Similarity can cost you sales Utilize price anchoring The secrets of Weber’s Law Reduce pain points in the sales process Reframe the product’s value Bundle commonly bought items Sweat the small stuff Appeal to utility or pleasure It’s either free or it isn’t Try out an old classic: ending prices with the number 9 Emphasize time spent vs. saved Never compare prices without a reason Utilize the power of context Test different levels of pricing Keep prices stupidly simple

The Ultimate Guide to Solving iOS Battery Drain — Overthought How to Test Your iOS Battery Drain Head on over to Settings > General > Usage and check out your times. The key to look for is that your Usage time should be significantly lower than your Standby time (…) So here’s the test: write down your usage and standby time, press the sleep/wake button (…) to put the device to sleep, and set the device down for five minutes. When you come back, take note of the change in time. ...

Small information nuggets and recipies about Objective-C