Never say “no,” but rarely say “yes.” So the principle is easy: Set the conditions of “yes” such that: If they say “yes,” you’re happy because the terms or money are so good, it more than compensates for the distraction, possibly even funding the thing you really want to do. If they say “no,” you’re happy because it wasn’t a great fit anyway, so it’s not worthwhile for a small return on your time and effort....
Your time is $1000/hour, and you need to act accordingly. Jason Cohen , founder of WP Engine in How should a startup founder value her time?
Startups, This Is How Design Works – by Wells Riley But what is ‘design’ actually? Is it a logo? A WordPress theme? An innovative UI? It’s so much more than that. It’s a state of mind. It’s an approach to a problem. It’s how you’re going to kick your competitor’s ass. This handy guide will help you understand design and provide resources to help you find awesome design talent.
The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it. Steve Jobs ( Fortune, Jan. 24, 2000 )