🔗 What retail is hired to do: Apple vs. IKEA | asymco

What retail is hired to do: Apple vs. IKEA | asymco However, there is one major thing they have in common: a clear formula for positioning your retail operations. Both operations are positioned around a job-to-be-done that has a high priority in people’s life. Apple offers a place where people can discover and get answers about technology without the pressure of making a purchase. The job is to simplify that which is complex for a price premium....

December 4, 2012 Â· 1 min Â· 120 words

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“The illusion of choice.”

April 27, 2012 Â· 1 min Â· 4 words