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Customer Self Service Achieving significant revenue at a low price point naturally entails driving complexity and cost out of the purchase to clear the floodgates for high volume. **Transactional Sales ** As price increases, customers become less willing to part with their cash without at least knowing there are actual trustworthy human beings behind your website URL. **Enterprise Sales ** While most SaaS startups gravitate toward transactional sales or customer self-service, some SaaS startups have products that provide so much value per customer and are so complex to buy that their natural starting point is traditional enterprise sales....