How to Evaluate a (paid) iPhone App Idea – Tony Wright’s Startup Front-End So, should you launch a paid app? Maybe. Every entrepreneur is different. If you want to build a big/impactful business, it’s not the right path (…). If what you want is a bootstrapped freedom-from-employment effort or are passionate about an idea that’s a lousy fit for in-app purchases, paid apps are a great path.
“The illusion of choice.”