At Realmac we went this route with Ember, but we built in a slight twist. We try and guide the customer so they can get help or make a feature request rather than leaving a review on the App Store that we canβt respond to. If they are unhappy or confused we want to know about it and help them, if they are happy they can let us know and perhaps more importantly leave a review....
How emotional design can give your website much more impact
In this article Iβll give you an idea of the potential of emotional design. Weβll be looking at copywriting and visuals but especially looking at interaction, since weβre interaction designers.
Emotional design is designing for emotions in the user. It means you try to make sure that users feel a certain way. Preferably a way that complements the brand or product, or just the specific process the user is in....
Charm: Cure Customer Support Fatigue
Charm helps you separate the act of answering an email from the act of doing the work that email implies. Youβll never have to keep an email in your inbox to remind you ever again.
Customer support done right?