engineers

The deadline doom loop - by James Hawkins Here’s how the loop plays out: Phase 1: “We’re gonna make it!” 👍 Phase 2: “Are we gonna make it?” 🤷 Phase 3: “We’re not gonna make it!” 🥵 Phase 4: “We (sort of) made it.” 😵‍💫 Phase 5: “We’re gonna make it this time!” 🙏 Principles for escaping the doom loop The alternative, an approach that helps us ship faster, relies on a few key principles:...