11 tips for how to keep your readers reading - Josh Bernoff 1 Scare the crap out of them. 2 Ditch the introduction. 3 Keep it short. 4 Use the reader questions method to design the book before you write it. 5 Start chapters with stories 6 End chapters with teasers. 7 Write directly to the reader with “you” and “we.” 8 Vary the length of sentences and paragraphs, and keep paragraphs short....
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You Are Boring — The Magazine A few years ago, I had a job that involved listening to a ton of podcasts. (…) The people who were interesting told good stories. They were also inquisitive: willing to work to expand their social and intellectual range. Most important, interesting people were also the best listeners. They knew when to ask questions. (…) Here are the three things they taught me. Listen, then ask a question...