When you’re asking for someone to spend time with you, you gotta think really hard about why they ought to do it, that has nothing to do with you. — Seth Godin Still boggles my mind to see requests for participation online that state that “we need your opinion because it’s important for us” … the “offline” business has learned that lesson ages ago ! (Source: https://www.youtube.com/ )
To sell innovations, we need an anchor and a twist. See video on How to Sell New Innovations Without Killing the Excitement | Fast Company.
the amount of time an organization spends discussing an issue is inversely proportional to its importance Everything Is Media: Law of triviality
nano, mini, micro, pequenas e médias empresas Gato Fedorento in “Esmiuça os Sufrágios” definem as NMMPME
“Startups that succeed are those that manage to iterate enough times before running out of resources. Time between these iterations is fundamental.” (via Achieving Flow in a Lean Startup )
Product Life Cycle adoption curve: 4 Basic Stage (via Derek Silvers )
The Bikini Concept: by giving away 90% of the concept, and keeping 10%, the attraction factor is just as strong, if not twice as strong. by Sean
Just because it is not your fault does not mean it is not your problem. ?
… if you can’t explain your mission in the form, “We help $TYPE_OF_PERSON be awesome at $THING,” you are not going to have passionate users. Kathy Sierra (via Joel on Software )
If I’d asked my customers what they wanted, they’d have said ‘a faster horse.’ Henry Ford