brand

How emotional design can give your website much more impact In this article I’ll give you an idea of the potential of emotional design. We’ll be looking at copywriting and visuals but especially looking at interaction, since we’re interaction designers. Emotional design is designing for emotions in the user. It means you try to make sure that users feel a certain way. Preferably a way that complements the brand or product, or just the specific process the user is in....

(via Should A Logo Be Timeless? – The Logo Company )

Seth’s Blog: Naming a business First, (…) The LESS it has to do with your category, the better. Second, please pick a real english word, or a string of them. (…) Third, be sure it’s easy to spell AND pronounce. (…) Fourth, don’t obsess about getting a short web name. (…)