🔗 How to Steal Killer Sales Copy Straight from Your Prospects’ Mouths
How to Steal Killer Sales Copy Straight from Your Prospects' Mouths What’s in these 2 warehouses? Pure copywriting gold. … Also known as “customer reviews”. Warehouse #1: Amazon Reviews Most services are tied, in some way, to products. So if you offer a service, read the related product reviews, and steal from there. For example: If you offer a project management service, mine reviews for books about how to manage projects If you offer a directory of professionals – like AnyFu or Sortfolio – pull from reviews of biographies of the legends in those professions If you have a deal-of-the-day site, spend a little time on Amazon reviews for every product you host every day If you’re an unknown fashion designer on Etsy, pull from clothing reviews that highlight the things people want when they don’t care about big brands and labels If you’re a freelance graphic designer, find new ways to express your value by reading the reviews for Adobe Photoshop and for books on DIY design Warehouse #2: AppStore Reviews If you’re in the mobile app, digital product or game business, the AppStore is loaded with customer reviews that will help you write sick copy that resonates with prospects....