behaviour

Power Bends Light | honkathon Here are some things I wish I’d known at the time: Power bends taste. … [because] Power defines what’s normal … Power bends accountability. … I started to notice that the thing most strongly correlated to their treatment was their power on the team … Power bends meaning. … it can change the meaning of everything you do and say. … Once I started watching for how newly-acquired power distorts the meanings of everything, I started seeing examples everywhere … To help organize my thoughts, I started abbreviating this phenomenon with a phrase: power bends light....

(via Dan Ariely: Are we in control of our own decisions? | Video on TED.com) Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions. See also images from this talk in 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons

[BJ Fogg’s] Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation , Ability , and Trigger . When a behavior does not occur, at least one of those three elements is missing. (via BJ Fogg’s Behavior Model )

http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1 BJ Fogg explains “Behaviour Design” ( Source: http://c.brightcove.com/ )

Put hot triggers in the path of motivated people. BJ Fogg (“the most important 9 words in behaviour design are: …”)

Skeuomorphism & Storytelling / Tobias Bjerrome Ahlin It is often said that design should be invisible. More importantly, design should empower. An interface that is not only easy to use, but fun to use, engages the user and creates an experience where obstacles are easier to overcome, and thus an experience where the product is easier and more effortless to use. Done right, skeuomorphism can retain the simplicity and ease of use of an interface while empowering users to act....

The Presentation That Inspired Google+ Back when he worked at Google, Facebook product manger Paul Adams did a bunch of research that he says “formed a cornerstone of the Google social strategy.” Its basic premise was that while “the social web is not going away,” Facebook and other social networks "donʼt match the social networks we already have offline."

Informáticos, médicos e padres: onde vão ouvem sempre “olhe lá, já agora…” Hugo Ferreira (in Facebook )