awareness

Everybody’s reachable. (by Gary Vaynerchuk ) Interesting left field concept of each business becoming it’s own media company focused on a collateral subject area their target audience is interested in, and not directly about their core business. You’re in the " media business , legal services" … I’m in the " media business , agency/wine" … ( Source: https://www.youtube.com/ )

You think of social networks as distribution for awareness for something else, you think of it as distribution. (…) I think of those platforms as platforms to natively story tell to bring awareness. It is a substantial difference and what it does is it forces me to actually bring value on those channels, instead of thinking them as impressions. At 9:10 of the Elevate NYC 2013 Keynote (by Gary Vaynerchuk)...