📺 Everything You Hate About Advertising

(via Everything You Hate About Advertising in One Fake Video That’s Almost Too Real | Adweek) This is a Generic Brand Video Made entirely with stock footage from Dissolve … and adding to the shopping card all the licensed clips of this 2:30 movie would set you back: Total: $6,645.00 USD yikes! :-/ ( Source: https://www.youtube.com/ )

March 26, 2014 · 1 min · 57 words

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The most precious commodity is user time (…) Revenue follows user attention, not the other way around; unlike money, there is a finite amount of minutes in the day, and a finite amount of users. To put it another way, attention is a zero sum game (via Instagram Direct, Twitter DMs, and the Social/Communications Map ) This certainly applies to all ad-based businesses, where volume is key! But there are other ways to build successful businesses though…

December 20, 2013 · 1 min · 77 words

📺 Elevate NYC 2013 Keynote, by Gary Vaynerchuk

You think of social networks as distribution for awareness for something else, you think of it as distribution. (…) I think of those platforms as platforms to natively story tell to bring awareness. It is a substantial difference and what it does is it forces me to actually bring value on those channels, instead of thinking them as impressions. At 9:10 of the Elevate NYC 2013 Keynote (by Gary Vaynerchuk)...

October 15, 2013 · 1 min · 74 words

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Ignorado na hotelaria e no desporto Recusado em lotarias Omitido em autocarros, aviões, ruas e edifícios Os supersticiosos temem-no Os triscaidecafóbicos sofrem com ele Mas ninguem se recorda de que a 13 de janeiro de 1969 os BEATLES lançaram o álbum Yellow submarine Que o rato Mickey nasceu num dia 13 Que, em cada ano, a lua dá 13 órbitas completas à terra Que, numa terça feira, dia 13, começou a unificação das duas Alemanhas...

August 30, 2013 · 1 min · 115 words

🔗 The Two Most Powerful Words in Discount | PPC Hero®

The Two Most Powerful Words in Discount | PPC Hero® So I would recommend improving the ads CPI by keeping in mind the two most powerful words of discount advertising: “Yeah, sure” said with as much cynicism as you can muster.

December 30, 2012 · 1 min · 41 words

🔗 Dodd’s Blog: How My Side Project Generated Sales and 66,000 Unique Vistors in 1 Month

Dodd’s Blog: How My Side Project Generated Sales and 66,000 Unique Visitors in 1 Month doddcaldwell: At the end of February, I launched a side project, Loft Resumes, with a friend of mine, Emory Cash. Our tagline is “Style-Conscious Resumes for the Standout Job Seeker.” As you can tell from the Google Analytics screenshot below, from the time that we first tweeted about it on February 21st to mid-day March 31st, we’ve received over 81,000 visits (over 66,000 of them uniques,) and over 209,000 page views....

April 26, 2012 · 1 min · 86 words