**Dieter Rams: ten principles for good design
** (via Vitsœ | Good
design )
Good design…
- … is innovative
- … makes a product useful
- … is aesthetic
- … makes a product understandable
- … is unobtrusive
- … is honest
- … is long-lasting
- … is thorough down to the last detail
- … is environmentally-friendly
- … is as little design as possible
Born in 1932, Dieter Rams is one of the foremost industrial designers of the 20th century.
For his entire career Rams has worked almost exclusively for two companies: Braun, the German electrical products company and, to this day, Vitsœ.