🔗 Dan McKinley :: Whom the Gods Would Destroy, They First Give Real-time Analytics

Dan McKinley :: Whom the Gods Would Destroy, They First Give Real-time Analytics

Real-time web analytics is a seductive concept. It appeals to our desire for instant gratification. But the truth is that there are very few product decisions that can be made in real time, if there are any at all. Analysis is difficult enough already, without attempting to do it at speed.