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The SMILE & SCRATCH test:

SMILE if your name has these 5 winning qualities:
  • Suggestive – evokes a positive brand experience
  • Meaningful – your customers “get it”
  • Imagery – visually evocative to aid in memory
  • Legs – lends itself to a theme for extended mileage
  • Emotional – resonates with your audience
SCRATCH it if it has any of these 7 deal breakers:
  • Spelling-challenged – looks like a typo
  • Copycat – similar to competitor’s names
  • Restrictive – limits future growth
  • Annoying – hidden meaning, forced
  • Tame – flat, descriptive, uninspired
  • Curse of Knowledge – only insiders get it
  • Hard-to-pronounce – not obvious, unapproachable
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About Steve Jobs’ theory on naming stuff:

I asked Steve why he thought it was good, and he told me his theory for a name was to start from the generic term for something, then romanticize it. His favorite example at the time was Sony’s Trinitron. Well, it went back and forth for a while. But in the end I agreed that, yes, Mathematica was a good name.
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Not all technical debt is born the same, because A Mess is not a Technical Debt.
(via TechnicalDebtQuadrant)

Not all technical debt is born the same, because A Mess is not a Technical Debt.

(via TechnicalDebtQuadrant)
Link
Responsive design gets a whole lot faster for users. It’s now crazy fast for designers and engineers to code and learn too.
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The way to mitigate these unintended effects is to replace Personas with models that enable cohesive stories. These models are called Characters.


What would make sense for the brain is a believable story which explains that purchase. This is what we can use Characters for. A Character is someone who:Has anxieties & motivations.Experiences purchase-progress events.Encounters purchase-progress situations.
(via Replacing Personas With Characters — Medium)
The way to mitigate these unintended effects is to replace Personas with models that enable cohesive stories. These models are called Characters.

What would make sense for the brain is a believable story which explains that purchase. This is what we can use Characters for. A Character is someone who:

  1. Has anxieties & motivations.
  2. Experiences purchase-progress events.
  3. Encounters purchase-progress situations.
(via Replacing Personas With Characters — Medium)
Photoset
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Size templates for Twitter images.
(via Baixe modelos de imagens para o Twitter)

Size templates for Twitter images.
(via Baixe modelos de imagens para o Twitter)

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“UI design starts with words.”
(via How Do You Design Interaction? | Smashing Magazine)
“UI design starts with words.”
(via How Do You Design Interaction? | Smashing Magazine)
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We’ve all faced the problem of lack of information in our app. All interfaces seem lifeless and empty. Debugging with no data is also not simple.

I think that each of us has at least once in their lives created a bunch of files with JSON data, but they were just one object propagated without unique fields. JSON Generator was created in order to help with this. It provides an opportunity generate any data and in any quantity. Edit template, click “Generate” and you’re done.

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Knowing how to not give a shit doesn’t mean you never give a shit about anything. It just means that when you give a shit, it’s voluntary. You have a reason.

(via The elegant art of not giving a shit)
Knowing how to not give a shit doesn’t mean you never give a shit about anything. It just means that when you give a shit, it’s voluntary. You have a reason.
(via The elegant art of not giving a shit)
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"for each desired change, make the change easy (warning: this may be hard), then make the easy change."

Kent Beck

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(Actually, I prefer the term “client care”, since “client” implies a relationship, instead of “customer”, which is transactional. But I’ll use the normal term instead of confusing things by using mine.)

  1. You can afford to be generous
  2. The customer is more important than the company
  3. Customer service is a profit center
  4. Every interaction is your moment to shine
  5. Lose every fight
  6. Rebelliously right the wrongs of the world
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"Treat people at the end of the relationship like it’s the beginning, and there won’t be an end."

Tony Robbins

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(via Logo da copa do Mundo no Brasil em 2014. Como e quando foi criado. | Matutando)
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(via Copa do Mundo e sua relação com Design. | Leandro Soler)