Ideas are just a multiplier of execution | Derek Sivers
To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.
- AWFUL IDEA = -1
- WEAK IDEA = 1
- SO-SO IDEA = 5
- GOOD IDEA = 10
- GREAT IDEA = 15
- BRILLIANT IDEA = 20
- NO EXECUTION = $1
- WEAK EXECUTION = $1000
- SO-SO EXECUTION = $10,000
- GOOD EXECUTION = $100,000
- GREAT EXECUTION = $1,000,000
- BRILLIANT EXECUTION = $10,000,000
To make a business, you need to multiply the two.
The most brilliant idea, with no execution, is worth $20.
The most brilliant idea takes great execution to be worth $20,000,000.