We do the following on the internet:

1. Consume content
2. Communicate
3. Collaborate
4. Produce content

I’d say the breakdown of the amount of each activity is something like 80/10/8/2, simplistically speaking (ignoring overlap, etc).

(…)

#4 is slowly having a larger and larger overlap with the others, so much so that we produce content as we consume – tweets, comments, facebook ‘likes’, etc.

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First visit at half past midnight and 1500 visits in the first half-hour after that. That’s what a site needs to be able to withstand if you get a link posted on Daring Fireball.