“I’m writing to tell you about __APP__, my new __PRICE__ app for iPhone and iPad that makes it easy to __PURPOSE__.
You can see screenshot and other details at the __LINK__.”
Here’s what I want to know about your app:
- What’s it called?
- What does it do?
- Why do I (and my readers) care?
- What does it look like?
- Where can I get more information?